John Dewar Sons, Ltd. — Company Profile, Information, Business Description, History, Background Information on John Dewar Sons, Ltd

FURTHER READING

Bain, Julie, «Dewar’s Raises Glass to a New Spirit of Wealth,» Scotland on Sunday, April 23, 2000.

Benady, David, «Double Boost for Bacardi,» Marketing Week, July 2, 1998, pp. 29-31.

Blackwell, David, «Raw Victorian Enterprise Finely Distilled,» Financial Times, December 16, 1997, p. 19.

«Blend into the Background,» Herald, September 4, 2004, p. 1.

Brown, Gordon, The Whisky Trails, London: Prion Books Ltd., 1993.

Cruickshank, Jim Watt, and Dani Garavelli, «Whisky Producers Gang Up on Hijackers,» Sunday Times, November 25, 2001.

«Curriculum Vitae,» Off-Licence News, January 16, 1998, p. 28.

Elliott, Stuart, «A Face Lift Is Planned for ‘Dewar’s Profiles,'» Times, July 25, 1991.

«Following Their Controversial Takeover of Distillers, Guinness Are Centralising the Company’s Overseas and Marketing Operations in Hammersmith and Disposing of Five Central
London Buildings,» Estates Gazette, November 22, 1986.

Gibbs, Geoffrey, and Mary Brasier, «Guinness Brand Name in Secret Switch to US,» Guardian, January 16, 1987.

Lyons, William, «Dewar’s Suffers 10 Per Cent Drop,» Scotsman, August 8, 2003, p. 24.

Masterson, Victoria, «Dewar’s Prospers on Bacardi Distribution,» Scotsman, October 21, 1999, p. 24.

McGookin, Stephen, «Whisky Galore on the Net,» Financial Times, August 8, 1996.

Morton, Tom, «Tommy Dewar, the First Whisky Baron to Sell Thirsty Americans a Dream—and a Dram,» Scotsman, March 31, 1998, p. 27.

Powell, Robert, «Bacardi Raises Sales of Dewar’s,» Herald, February 26, 2000, p. 23.

Dewars в современности

В настоящее время компания является достаточно известным брендом, а ее продукция ценится довольно высоко. Это стало возможным благодаря качеству производимых напитков, а также многочисленным наградам, которые были получены на различных мировых выставках. За все время виски, выпускаемый этим брендом, получил 180 медалей различного достоинства.

Фирма Dewar’s с 1893 года является официальным поставщиком Королевского Дома Британии. А с 1907 года она поставляла свои напитки в Испанский, Германский и Шведский королевские дворы.

Сегодня Dewar’s является самым продаваемым в США шотландским скотчем, а по объему продаж в мире занимает почетное пятое место.

Dewar’s смогли создать прекрасный крепкий напиток, который понравился любителям крепкого алкоголя. В настоящее время в компании берегут рецепт виски в строжайшем секрете, ведь именно благодаря ему удалось достичь такого успеха.

COMPANY PERSPECTIVES

Whether you’re in the mood for the perfectly balanced blend that «never varies» (Dewar’s White Label) or full flavour and smoothness without compromise (Dewar’s 12), Dewar’s has something truly unique for every discerning Scotch whisky drinker.

The repeal of U.S. prohibition in 1933 returned Dewar’s whisky to that major market, but with the start of in late 1939 the British government
ordered distilleries to produce only one-third of their previous year’s production to conserve barley. The company was forced to lay off its sales force as it rationed orders at home and abroad, and production at the Aberfeldy distillery was later halted for a time. With the war’s end in 1945, production began to return to normal levels.

In 1954 the company renamed its aged Victoria Vat brand of scotch Ancestor, which would go on to become one of Dewar’s best-known brands. In 1961 new production facilities were opened in Perth, and during the 1960s the firm began to rebuild and expand its Aberfeldy distillery, completing the work in 1972.

In 1966 the company won a Queen’s Award for Export Achievement, and in 1969 it began running print advertisements that featured photographs of celebrities under the heading «Dewar’s Profiles.» Playing off the phonetic spelling of the firm’s name («Doers»), the ads spotlighted their subjects’ achievements with black-and-white photographs that featured a small whisky bottle in color.

By the early 1980s some 95 percent of Dewar’s output was exported, with about half going to the United States. In the United Kingdom, where sales were dominated by the Bells brand, Dewar’s had only a 1-2 percent market share, and in 1982 the firm shut down its internal marketing unit there and turned sales over to the firm of Hedges and Butler, who would sell it in part through 8,000 public houses aligned with Bass.

Купажирование White Label

Безусловно, каждый из сорока сортов своеобразно влияет на уникальность купажа, однако существует четыре основных стандарта аромата напитка.

John Dewar  Sons, Ltd. - Company Profile, Information, Business Description, History, Background Information on John Dewar  Sons, Ltd

  • Виски из Спейсайда, который носит название «Карду» (Cardhu), практически не продается в чистом виде в розничной торговле. Все потому, что большая произведенная его часть используется для купажирования и создания виски Dewar’s 12-летней выдержки, а также других видов. Виски Cardhu является основой для White Label, придавая его букету медовую тягучесть и одновременно нежность и своеобразную шелковистость. Другие виды виски из Спейсайда, а также Высокогорья дают напитку яблочные и легкие цитрусовые нотки.
  • В купаж входят два вида с острова Айла – это «Каол Айла» (Caol Ila), а также «Лагавулин» (Lagavulin). Они контрастируют с фруктовыми, цветочными тонами Спейсайда и придают купажу свою изюминку. Добавляя в купаж морские и дымно-торфяные ноты, которые напоминают дым отличной сигары и запах от костра, островные сорта делают этот виски более изысканным.
  • Многие сорта напитка, участвующие в купажировании виски Dewar’s White Label, выдерживаются в дубовых бочках, в которых до этого вызревал херес. Благодаря этому, в напитке появляются ноты изюма, чернослива и сухофруктов.
  • В купаж добавляют и те сорта виски, которые выдерживались в бурбоновых бочках, что придает напитку ванильные, сливочные тона, которые напоминают запах и вкус мороженого и ликера Baileys.

Сочетание всех этих сортов, а также соблюдение пропорций и позволяет создать уникальный вкус и аромат виски Dewar’s.

DEWARS BECOMES TOP U.S. WHISKY IN 1986

While Dewar’s sales had tripled between 1960 and 1980, U.S. exports had increased fourfold during the same period, and in 1986 Dewar’s became the top-selling whisky in the United States. In the fall of that year DCL successor United Distillers was acquired by the Guinness Beverage Group in a hostile takeover, after which the firm’s international marketing offices were combined with those of James Buchanan and Company, and Sons, White Horse Distillers, William Sanderson and Sons, and Pimm’s.

In 1987 the Dewar’s trademark was secretly transferred from Guinness to Schenley Industries, a U.S.-based spirits distributor owned by Meshuklam Riklis. Schenley had been distributing Dewar’s in the United States since 1936, and the whisky accounted for half of that firm’s total profits. The company later claimed the move was made to combat lower-priced parallel imports of Dewar’s from other countries. Though Riklis (who owned a 5 percent stake in Guinness) had been given the trademark for free, a short time later the brewing giant paid him $480 million to buy it back, along with his distribution network and the right to sell Dewar’s in the United States.

In 1996 the company celebrated its 150th anniversary with a special bottling of whisky and the launch of a Web site that featured games based on the life of Tommy Dewar. The company’s whisky continued to be the top brand in the United States, accounting for some 1.5 million cases of the 9.4 million total sold there during the year.

Dewarвs under DCL

Although part of a larger company, DewarвЂs maintained control over its direction. It was still technically competing against WalkerвЂs and BuchananвЂs for sales but at the same time had to co-operate with them. Even if this was a time of large-scale changes within DewarвЂs it was also a time of abundant opportunities, particularly in their global markets.

In 1927, a feat of modern technology enabled Bert Hinkler to fly from London to Sydney in just 16 days, taking with him a bottle of DewarвЂs whisky and so generating more welcome publicity. The impressive flight captured the attention of the press on both sides of the globe. But just as things hadnвЂt been going exactly smoothly in the UK, Australia was struggling with its own problems, including inordinately high taxes on imported whisky. This, coupled with the artificial strength of the pound, thanks to the 1925 re-introduction of the gold standard, knocked the profitability of DewarвЂs Australian business. The way round this was to build a distillery near Geelong in Victoria, which started producing whisky in 1928.

Bert Hinkler handing over whisky to Australian manager George Wright

As Bert was taking off for Sydney, the PathГ newsreel company happened to be filming at DewarвЂs Aberfeldy distillery. In another ground-breaking marketing move, it produced what was then a rare glimpse into the working life of a distillery in the late 1920s, including the sheer amount of manpower required to make whisky. This is believed to be the oldest surviving footage of Scotch whisky production and you can now watch this at DewarвЂs World of Whisky at the Aberfeldy Distillery.

Unfortunately, the DewarвЂs famous brothers died within months and John and Tommy would never see the eventual recovery of their beloved spirit. John passed away in November of 1929. Lord Forteviot, to give him his full title, was 74-years-old and had been chairman for 35 years. His charity, The Forteviot Charitable Trust, still operates today, providing poverty relief and education throughout Perth, Dupplin and Aberdalgie.

Tommy, or Lord Dewar of Homestall, took over from John as Chairman but only for a brief three months as he died in early 1930. They left behind a completely unrecognisable company to the one theyвЂd inherited and thanks to TommyвЂs wit, marketing skills and sheer boldness, as well as JohnвЂs care, fastidiousness and attention to detail, DewarвЂs had made it safely through the bleak years. Both died fabulously rich men.

After the sad loss of the brothers, P. M. Dewar was appointed chairman and John and TommyвЂs nephew, John Arthur Dewar, became director in 1922. It was then that the merger of DCL eventually brought some stability to the market. In the early 1930s things started to look a little brighter: tax cuts were made, Prohibition was abolished in America and around the globe countries slowly started to emerge from the depression.

John Arthur Dewar

In true DewarвЂs style, the end of Prohibition proved dramatic. While talks were going on and it became clear that repeal was close, DewarвЂs U.S. agent Joseph P Kennedy (from the iconic Kennedy clan) had a large shipment of DewarвЂs whisky sat waiting onboard a ship off the coast of New York. Just hours after Prohibition officially ended, the ship docked.

The companyвЂs advertising then brought the DewarвЂs brand into the realms of colour printing, first appearing in BritainвЂs Daily Record in 1936. A year later John AlexanderвЂs son, John Dewar, became chairman of DCL, showing not only that the family remained involved in DewarвЂs interests but they were taking care of the group.

Just as things were improving for DewarвЂs, World War Two broke out. Anticipating hostilities, the company evacuated its London staff to Perth and dug trenches around the premises. Right up until September 1939, when war was declared, sales soared as people panic-bought whisky in anticipation of rationing. As predicted, both production and sales were rationed and eventually stopped.

ABERFELDY DISTILLERY OPENS IN 1898 WHITE LABEL SCOTCH DEBUTS

Dewar’s had traditionally purchased whisky for its blends from other producers, but in 1898 the company opened a distillery of its own in the small village of Aberfeldy. The custom-built facility consisted of a long row of buildings that allowed for continuous distillation, with barley coming in at one end and casks of whisky going out the other. The distillery utilized water from the River Tay and was positioned on a train line to the firm’s headquarters in Perth. Soon after it opened the company introduced Dewar’s White Label Scotch, which was a blend of ten whiskies with the Aberfeldy variety at its heart, created by renowned whisky blender A. J. Cameron.

In 1900 the increasingly prominent Dewar brothers were both elected to the British Parliament. Tommy, who had begun serving as Sheriff of London in 1897, represented the Conservative party, while brother John was a Liberal. A year later Tommy Dewar was knighted by King Edward VII, who also granted Dewar’s its latest royal warrant. (It would receive one from each successive monarch.) Both Dewar brothers would ultimately be granted the status of Lords. The colorful Tommy Dewar, whose observations included statements like «a teetotaller is one who suffers from thirst instead of enjoying it,» soon became the third Briton to purchase an automobile.

International expansion continued in the 20th century, with sales offices added in Sydney and Melbourne, Australia, and Calcutta, India in 1902. In 1908 the firm’s new office, Dewar House, was opened in London’s Haymarket, and three years later the company erected the largest mechanical neon sign in Europe on the Thames embankment. The 80 foot tall advertisement showed the firm’s Scotch Highlander mascot «bending an elbow» with a glass of Dewar’s.

In 1915 John Dewar & Sons merged with the large whisky-blending firm of James Buchanan to form Buchanan-Dewars. The company’s new partner had been founded in London in 1884 and produced the popular Black and White brand.

In 1920 the prohibited the sale of alcoholic beverages, which put a damper on sales, but the company continued to grow, and between 1919 and 1923 bought a total of six distilleries to supply whisky for its blends, including facilities in Ord, Parkmore, Pultney, and Aultmore.

KEY DATES

1846:
John Dewar begins blending whisky in Perth, Scotland.
1880:
Ownership of firm passes to sons John A. and Tommy Dewar.
1898:
Aberfeldy distillery opens.
1915:
Merger with whisky blending firm of John Buchanan.
1925:
Distillers Company, Ltd., acquires Buchanan-Dewars.
1942:
Production sharply curtailed during World War II.
1961:
New bottling facility opens in Perth.
1969:
Dewar’s Profiles advertising campaign debuts.
1972:
Rebuilding and expansion of Aberfeldy distillery completed.
1986:
Dewar’s White Label becomes top-selling whisky in United States.
1986:
Distillers Co. and Dewar acquired by Guinness in hostile takeover.
1998:
Dewar’s sold to Bacardi; operations combined with Wm. Lawson Distillers.
1999:
Dewar’s brand relaunched with $20 million advertising campaign.
2000:
Bottling plant in Glasgow modernized; visitor’s center opens at Aberfeldy.

The firm’s new owner had a colorful history of its
own, having been founded in 1862 in and then moving to Bermuda in 1960 after Castro’s revolution. Bacardi rum was the world’s top selling spirit, and the company was the world’s largest family-owned alcoholic beverage maker.

Following the acquisition, John Dewar was combined with earlier Bacardi purchase William Lawson Distillers Ltd. to form John Dewar & Sons, Ltd., which would be based in Glasgow. A smaller distillery, Royal Brackla, was purchased at this time as well and folded into the company. Diageo would bottle Dewar’s through mid-2000, after which time this function would be taken over by Bacardi.

The Dewar’s name had lost much of its luster in recent years due to Guinness’ focus on the Johnnie Walker and B brands, which had stronger global sales. In October 1999 Bacardi relaunched the firm’s whisky with new label graphics and new advertising targeted at younger drinkers. The $20 million ad campaign updated the «Dewar’s Profiles» series and also used new ads depicting the familiar Scottish Highlander in various modern settings, such as shirtless, with a surfboard and sunglasses.

Развитие бренда

В 1837 году Джон становится полноправным партнером своего родственника. Они основывают новый бренд, который называют «Макдональд и Дюар». Спустя девять лет Джон Дюар начинает работу над созданием виски, носящим его имя. Он первым в Шотландии начинает заниматься купажированием напитка, с дальнейшим его розливом в стеклянную тару. Новый виски пришелся по вкусу ценителям крепкого алкоголя в Шотландии и за ее пределами.

John Dewar  Sons, Ltd. - Company Profile, Information, Business Description, History, Background Information on John Dewar  Sons, Ltd

У Дюара было десять детей, один из них, Джон Александр, в 1871 году начинает работать вместе со своим отцом. Спустя восемь лет он становится его партнером. В 1880 году Джон Дюар старший умирает, а через четыре года его второй сын присоединяется к производству виски.

В 1885 году Томми Дюар едет в Лондон, чтобы рекламировать и продвигать виски Dewar’s White Label на внешнем рынке.

Первый напиток, купажированный из собственного спирта, понравился лондонцам, и спустя всего лишь год виски получил первую медаль на выставке, проходившей в Эдинбурге. В этом же году Томми становится полноправным партнером, доказав свой профессионализм в маркетинге и реализации продукции.

Chronology

  • Key Dates
  • 1846 John Dewar begins blending whisky in Perth, Scotland.
  • 1880 Ownership of firm passes to sons John A. and Tommy Dewar.
  • 1898 Aberfeldy distillery opens.
  • 1915 Merger with whisky blending firm of John Buchanan.
  • 1925 Distillers Company, Ltd., acquires Buchanan-Dewars.
  • 1942 Production sharply curtailed during World War II.
  • 1961 New bottling facility opens in Perth.
  • 1969 Dewar’s Profiles advertising campaign debuts.
  • 1972 Rebuilding and expansion of Aberfeldy distillery completed.
  • 1986 Dewar’s White Label becomes top-selling whisky in United States.
  • 1986 Distillers Co. and Dewar acquired by Guinness in hostile takeover.
  • 1998 Dewar’s sold to Bacardi; operations combined with Wm. Lawson Distillers.
  • 1999 Dewar’s brand relaunched with $20 million advertising campaign.
  • 2000 Bottling plant in Glasgow modernized; visitor’s center opens at Aberfeldy.

DEWARS 12 INTRODUCED IN 2000

In 2000 the premium Dewar’s 12-Year Old Scotch brand was introduced to strong sales, and other deluxe variations followed including a 15-year blended malt. Less than two years after the Bacardi acquisition, the company had gone from ranking eighth in global whisky sales to fifth, with sales of Dewar’s rising to 3.5 million cases per year and Lawson’s to 1.1 million. In addition to its continuing U.S. sales leadership, Dewar’s was also ranked near the top in several other countries including Spain and Greece. The Lawson brand was popular in France, Spain, Portugal, and Mexico.

In the spring of 2000 the firm opened a new £2 million visitor’s center at the Aberfeldy Distillery. Dubbed Dewar’s World of Whisky, it would play host to some 30,000 visitors per year. The year 2000 also saw completion of the company’s £8.5 million refurbishing of a Glasgow bottling plant which had been closed for 13 years. When the Diageo bottling contract ended in June it began packaging Dewar’s and Lawson’s whiskies.

In late 2000 two shipping containers of Dewar’s 12-year-old scotch were stolen from a dock in Scotland. The 24,000 bottles lost were valued at nearly $1 million. Dewar’s subsequently joined a coalition of spirits makers that were working to combat similar thefts.

In 2003 the firm’s sales declined by 10 percent, from 84.2 million pounds to 75.7 million pounds, due to poor results in France, Spain, and Venezuela. A year later Dewar’s signed Scottish actor to appear in ads for Dewar’s 12-Year Old Scotch. The 74-year-old former James Bond star would deliver the new slogan, «Some age, others mature.»

The company celebrated its 160th anniversary in 2006. Dewar’s was operating distilleries in Aberfeldy, Craigellachie, Brackla, Aultmore, and MacDuff to produce whisky for its blends, as well as limited-edition single malt scotches.

More than a century and a half after its namesake began blending whisky in Perth, Scotland, John Dewar & Sons, Ltd. continued to produce fine distilled beverages. The firm’s flagship brand, Dewar’s White Label, was the best-selling whisky in the United States and also popular in other countries around the world. With the backing and distribution muscle of new owner Bacardi, the company appeared well-positioned for many more years of success.

Как отличить подделку от оригинала

Виски Dewar’s White Label и стакан в упаковке является одним из часто подделываемых напитков этой марки как, например, Dewar’s 12. Связано это с тем, что дизайн бутылки и ее защита не на таком высоком уровне, как у других лейблов, производимых этой фирмой. Также его подделывают из-за не очень сложного вкуса, который имитируют, используя эссенцию.

John Dewar  Sons, Ltd. - Company Profile, Information, Business Description, History, Background Information on John Dewar  Sons, Ltd

Чтобы не приобрести контрафакт, необходимо знать особенности, которые присутствуют в дизайне оригинальной бутылки.

В первую очередь нужно акцентировать внимание на крышке, в оригинальном исполнении она имеет бочкообразную форму. По бокам крышки должна находиться надпись John Dewar, на подделках эта надпись выглядит иначе

На настоящих бутылках этикетка имеет рельефные надписи, которые чувствуются, когда проводишь по ним пальцами. На верхушке тары имеется логотип компании в виде пересекающихся кругов. Если вы все-таки приобрели напиток, то необходимо уделить особое внимание его вкусу и запаху после откупоривания бутылки. Если присутствует сильная резкость аромата и запах спирта, это является признаком подделки. Рекомендуется воздержаться от употребления такого напитка.

MERGER WITH DCL IN 1925

In 1925 Buchanan-Dewars merged with the publicly traded Distillers Company Ltd. (DCL). Created in 1877 by the merger of six distillers, DCL had grown over the next half-century to become Britain’s leading spirits conglomerate. Following the subsequent acquisition of the distilling company (makers of Johnnie Walker scotch), Dewar’s parent company would own the three leading blended whisky producers, and it continued to acquire other major names like White Horse Distillers over time.

In 1929 John A. Dewar died, leaving an estate worth some £4.5 million, and less than a year later his younger brother Tommy also passed away, leaving £5 million. The firm had recently recorded profits of more than a million pounds per annum.

Further Reference

  • Bain, Julie, «Dewar’s Raises Glass to a New Spirit of Wealth,» Scotland on Sunday, April 23, 2000.
  • Benady, David, «Double Boost for Bacardi,» Marketing Week, July 2, 1998, pp. 29-31.
  • Blackwell, David, «Raw Victorian Enterprise Finely Distilled,» Financial Times, December 16, 1997, p. 19.
  • «Blend into the Background,» Herald, September 4, 2004, p. 1.
  • Brown, Gordon, The Whisky Trails, London: Prion Books Ltd., 1993.
  • Cruickshank, Jim Watt, and Dani Garavelli, «Whisky Producers Gang Up on Hijackers,» Sunday Times, November 25, 2001.
  • «Curriculum Vitae,» Off-Licence News, January 16, 1998, p. 28.
  • Elliott, Stuart, «A Face Lift Is Planned for ‘Dewar’s Profiles,'» New York Times, July 25, 1991.
  • «Following Their Controversial Takeover of Distillers, Guinness Are Centralising the Company’s Overseas and Marketing Operations in Hammersmith and Disposing of Five Central London Buildings,» Estates Gazette, November 22, 1986.
  • Gibbs, Geoffrey, and Mary Brasier, «Guinness Brand Name in Secret Switch to US,» Guardian, January 16, 1987.
  • Lyons, William, «Dewar’s Suffers 10 Per Cent Drop,» Scotsman, August 8, 2003, p. 24.
  • Masterson, Victoria, «Dewar’s Prospers on Bacardi Distribution,» Scotsman, October 21, 1999, p. 24.
  • McGookin, Stephen, «Whisky Galore on the Net,» Financial Times, August 8, 1996.
  • Morton, Tom, «Tommy Dewar, the First Whisky Baron to Sell Thirsty Americans a Dream—and a Dram,» Scotsman, March 31, 1998, p. 27.
  • Powell, Robert, «Bacardi Raises Sales of Dewar’s,» Herald, February 26, 2000, p. 23.
  • Willman, John, «A Rolls by Any Other Name,» Financial Times, April 4, 1998, p. 9.

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BEGINNINGS

Dewar’s origins date to the mid-19th century. Founder John Dewar was born in 1805 in the small village of Dull, near Aberfeldy, Scotland, where he grew up on a farm. After an apprenticeship as a joiner, he moved in his early 20s to Perth, where he began working for his uncle’s wine and spirits wholesaling firm. He became a partner in 1837 but in 1846 decided to go into business on his own and began blending whisky from several different producers to give it a mellower flavor. Dewar was one of the first to sell his beverage in a glass bottle with the brand name embossed on the front, rather than in a ceramic container.

One of Dewar’s ten children, John A. Dewar, began working for the firm in 1871, and in 1879 he was made partner at the age of 23. The following year the senior Dewar died, and John A. inherited the business. The son was a skilled blender of whisky as well as a talented businessman, and he began to build up the company his father had founded.

In 1881 Dewar’s 17-year-old brother Tommy joined the firm, and in 1885 he was made a partner in John Dewar & Sons. That same year the firm began distribution to London, where whisky had traditionally sold poorly next to spirits like brandy, rum, and gin. Tommy Dewar had a knack for marketing, and though he arrived in town with introductions to only two men, one of whom was dead and the other bankrupt, he made a splash by bringing a kilt-wearing bagpiper to the 1886 London Brewer’s Exhibition. To capitalize on its new notoriety and to emphasize the whisky’s heritage, the firm soon began using a depiction of a traditionally-clad Scotch Highlander on its labels.

In 1886 Dewar’s whisky won a medal at the Edinburgh Exhibition, which was the first of many such awards it would receive over the years, and in 1888 the firm began exclusively supplying top catering firm Spiers and Pond, whose customers included railways, hotels, and music venues.

In 1891 the company was the recipient of some unanticipated free publicity in the United States when the wealthy Scottish steel magnate Andrew Carnegie gave a small keg of Dewar’s to President Benjamin Harrison. When he was blasted in the press for not supporting American-made products, the Dewar’s name appeared in papers around the country and orders for the firm’s whisky began rolling in.

In 1892 Tommy Dewar began a two-year sales trip to 26 countries around the world. The journey resulted in contracts with 32 new sales agents and the publication of Ramble ‘Round the Globe, an account of his travels that was spiced with the pithy sayings («Dewarisms») he was becoming known for.

In 1893 Queen Victoria awarded a Royal Warrant to John Dewar & Sons, which officially recognized the firm as a supplier to the crown, and in 1895 the company established a U.S. office in New York. Three years later Dewar’s commissioned the first-ever motion picture advertisement for a beverage, which was produced by the Edison Company and projected onto the roof of a building in ‘s Herald Square. A few years later the company would also make films that documented the process of blending its whisky.

Бренды John Dewar Sons

Всего 36 товаров

Виски
Aberfeldy 12 Years Old, in tube, 0.7 л.
Аберфелди 12 лет, в тубусе

Шотландия | Хайленд

Код товара: БР-11569

Виски
Dewar’s White Label, 0.5 л.
Дьюарс Уайт Лэйбл

Шотландия | Хайленд

Код товара: БР-11576

Виски
Dewar’s White Label, 0.7 л.
Дьюарс Уайт Лэйбл

Шотландия | Хайленд

Код товара: БР-11577

Виски
Dewar’s White Label, in gift box, 0.7 л.
Дьюарс Уайт Лэйбл, в п/у

Шотландия | Хайленд

Код товара: БР-11578

Виски
Dewar’s White Label, in gift box, 1.0 л.
Дьюарс Уайт Лэйбл, в п/у

Шотландия | Хайленд

Код товара: БР-11579

Виски
Dewar’s White Label, 0.375 л.
Дьюарс Уайт Лэйбл

Шотландия | Хайленд

Код товара: БР-11580

Виски
Dewar’s White Label, with cradle, 4.5 л.
Дьюарс Уайт Лэйбл, на качелях

Шотландия | Хайленд

Код товара: БР-11581

Виски
Dewar’s White Label, 0.2 л.
Дьюарс Уайт Лэйбл

Шотландия | Хайленд

Код товара: БР-11582

Виски
Dewar’s Signature, 21 Years Old, in wooden box, 0.75 л.
Дьюарс Сигначер, 21 год, в дер. п/у

Шотландия | Хайленд

Код товара: БР-11583

Виски
Dewar’s Special Reserve, 12 Years Old, 0.5 л.
Дьюарс Спешл Резерв, 12 лет

Шотландия | Хайленд

Код товара: БР-11585

Виски
Dewar’s Special Reserve, 12 Years Old, in gift box, 0.5 л.
Дьюарс Спешл Резерв, 12 лет, в п/у

Шотландия | Хайленд

Код товара: БР-11586

Виски
Dewar’s Special Reserve, 12 Years Old, in gift box, 1.0 л.
Дьюарс Спешл Резерв, 12 лет, в п/у

Шотландия | Хайленд

Код товара: БР-11587

Виски
Dewar’s Founders Reserve, 18 Years Old, in gift box, 0.75 л.
Дьюарс Фаундерс Резерв, 18 лет, в п/у

Шотландия | Хайленд

Код товара: БР-11589

Виски
Dewar’s Special Reserve, 12 Years Old, in gift box, 0.7 л.
Дьюарс Спешл Резерв, 12 лет, в п/у

Шотландия | Хайленд

Код товара: БР-11590

Виски
Aberfeldy 21 Years Old, in tube, 0.7 л.
Аберфелди 21 лет, в тубусе

Шотландия | Хайленд

Код товара: БР-15080

Виски
Aberfeldy 16 Years Old, in tube, 0.7 л.
Аберфелди 16 лет, в тубусе

Шотландия | Хайленд

Код товара: БР-19203

Виски
Deveron 12 Years Old, in tube, 0.7 л.
Дэверон 12 лет, в тубусе

Шотландия | Хайленд

Код товара: БР-19205

Виски
Deveron 18 Years Old, in tube, 0.7 л.
Дэверон 18 лет, в тубусе

Шотландия | Хайленд

Код товара: БР-19206

Виски
Royal Brackla 12 Years Old, in tube, 0.7 л.
Роял Бракла 12 лет, в тубусе

Шотландия | Хайленд

Код товара: БР-19207

Виски
Royal Brackla 21 Years Old, in tube, 0.7 л.
Роял Бракла 21 лет, в тубусе

Шотландия | Хайленд

Код товара: БР-19209

Виски
Craigellachie 13 Years Old, in tube, 0.7 л.
Крейгелахи 13 лет, в тубусе

Шотландия | Спейсайд

Код товара: БР-19210

Виски
Craigellachie 23 Years Old, in tube, 0.7 л.
Крейгелахи 23 лет, в тубусе

Шотландия | Спейсайд

Код товара: БР-19211

Виски
Aultmore 12 Years Old, in tube, 0.7 л.
Олтмор 12 лет, в тубусе

Шотландия | Спейсайд

Код товара: БР-19214

Виски
Aultmore 18 Years Old, in tube, 0.7 л.
Олтмор 18 лет, в тубусе

Шотландия | Спейсайд

Код товара: БР-19215

Виски
Dewar’s The Monarch, 15 Years Old, in gift box, 0.75 л.
Дьюарс Монарх, 15 лет, в п/у

Шотландия | Хайленд

Код товара: БР-19218

Виски
Dewar’s White Label, 1.0 л.
Дьюарс Уайт Лэйбл, в п/у

Шотландия | Хайленд

Код товара: БР-19219

Виски
Dewar’s White Label, in gift box, 0.75 л.
Дьюарс Уайт Лэйбл, в п/у

Шотландия | Хайленд

Код товара: БР-19220

Виски
Dewar’s Special Reserve, 12 Years Old, 0.375 л.
Дьюарс Спешл Резерв, 12 лет

Шотландия | Хайленд

Код товара: БР-11584

Виски
Aberfeldy 18 Years Old, in tube, 0.7 л.
Аберфелди 18 лет, в тубусе

Шотландия | Хайленд

Код товара: БР-19204

Виски
Royal Brackla 16 Years Old, in tube, 0.7 л.
Роял Бракла 16 лет, в тубусе

Шотландия | Хайленд

Код товара: БР-19208

Виски
Craigellachie 17 Years Old, in tube, 0.7 л.
Крейгелахи 17 лет, в тубусе

Шотландия | Спейсайд

Код товара: БР-19212

Виски
Craigellachie 19 Years Old, in tube, 0.7 л.
Крейгелахи 19 лет, в тубусе

Шотландия | Спейсайд

Код товара: БР-19213

Виски
Aultmore 21 Years Old, in tube, 0.7 л.
Олтмор 21 лет, в тубусе

Шотландия | Спейсайд

Код товара: БР-19216

Виски
Aultmore 25 Years Old, in tube, 0.7 л.
Олтмор 25 лет, в тубусе

Шотландия | Спейсайд

Код товара: БР-19217

Виски
Dewar’s White Label, 0.05 л.
Дьюарс Уайт Лэйбл

Шотландия | Хайленд

Код товара: БР-19221

Шотландия | Хайленд

Код товара: БР-19222

О виски Dewars White Label

Это виски, который относится к купажу класса де люкс. В купаже содержится примерно сорок сортов спирта для виски, которые выдерживали в специальных дубовых бочках не меньше 12 лет. Из этих сорока сортов 35 составляют солодовые. Одним из главных достоинств виски Dewar’s White Label является сложность вкуса и аромата.

John Dewar  Sons, Ltd. - Company Profile, Information, Business Description, History, Background Information on John Dewar  Sons, Ltd

В Шотландии, на родине этого напитка, существует четкое распределение на производственные регионы. Всего основных таких регионов шесть:

  • Highlands (Высокогорье).
  • Speyside (Спейсайд).
  • Lowlands (Равнина).
  • Islands (Острова).
  • Islay (Айла).
  • Campbeltown (Кемпбелтаун).

В каждом регионе изготавливаемый виски существенно отличается по своим вкусовым характеристикам, что в конечном итоге сильно влияет на купаж Black Label.

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